I add value by creating content with a purpose for many organizations including tech, real estate, architecture, engineering and construction companies. Clients appreciate my ability to translate complicated topics into easy-to-understand articles and case studies.
Washington Building Congress Bulletin
The Bulletin is the official publication of the Washington Building Congress.
Sample Case Study
CASE STUDY
After almost 80 years of operating from several temporary locations, the Denver Art Museum (DAM) built its permanent home in 1971. Known as the Martin Building, it was designed by renowned Italian modernist Gio Ponti in collaboration with James Sudler Associates of Denver.
How Can Content Marketers Optimize Email Performance?
(By Elizabeth Tuico) Did you know the average office worker receives 120 emails each day? In today's digital-first world, more emails spiral through the internet than ever. According to Statista, an estimated 319.6 billion emails traveled worldwide every day in 2021. And that number is expected to increase to 376.4 billion daily emails by 2025.
Even with this volume of activity, marketers still rely on email campaigns as an important communication tool.
SEO Primer for Small Business Websites
(By Elizabeth Tuico) Building a website from scratch can be one of the biggest start-up costs for a small business. However, companies need to regularly add content. By prioritizing certain tasks, prospects can find your website easier and respond to the call-to-action. Ensuring your website functions efficiently and positioning content for optimum SEO results will serve your small business well as it grows.
By making a few changes, small businesses can improve SEO allowing your content to ap...
Award Submission Example
2019 Maryland AIA Chapters - Excellence in Design Awards Gallery
700 E Pratt
Groundbreaking Cloud-Based EPMS Solution Promotes Better Visibility and Understanding
CASE STUDY
Albireo Energy has been providing EPMS solutions to this financial giant since 2012. The company supports over 36 million brokerage accounts and 3.5 million trades a day, managing over $10 trillion in customer assets.
Sound Transit Extends Light Rail System
Seattle is one of the last American cities to adopt an extensive transit system. Residents have quickly embraced public transportation. As the region grows, car traffic has actually gone down. City officials indicate average daily traffic in Seattle proper has stayed flat, and even declined a little since 2006. During this period, the city added more than 116,000 residents, the second biggest percentage increase among America’s 50 largest cities. However, building transit systems in today’s market takes years to complete.
Enlist Sales Insight to Create Content That Boosts Revenue
(By Elizabeth Tuico) Since I straddle both marketing and sales, my perspective on content derives from the business development lens. Earning acknowledgement from a prospect is tough, securing a sale can be a long road. How do sales team breakthrough the noise? Consider authentic content written for the ideal customer using input from your sales and business development teams.
Many companies separate sales and marketing into isolated silos. However, information discovered during the sales pro...
Coolfont Resort: A Vacation Gem in Berkeley Springs, W.V.
(By Elizabeth Tuico) If you grew up around Berkeley Springs, W.V., Coolfont Resort played a part in your family history. Snuggled in the hills above the town, Coolfont Resort enjoys a storied past as a rustic retreat for thousands of visitors. Many residents worked at the property or attended events during its first 40-year run as a getaway destination.
Coolfont Resort successfully operated from 1965 to 2005 until the founder sold the buildings and 1,200 acres to a young developer with ambiti...
Flip the Script: Win the Talent War by Treating Employees Like Customers
Win the Talent War by Treating Employees Like Customers
When developing internal content, try to think about your employees as customers. By applying marketing and brand content strategies to communications written specifically for staff and recruitment, your organization can win the talent war race.
In the last few years, companies faced widespread challenges finding and retaining the right talent. Consequently, many workplaces began to transform into employee-centric organizations.
DRaaS: The First Step to Cloud Migration
Is your organization interested in moving operations to the cloud, but you’re not sure where to start? Think of DRaaS as a stepping stone to cloud adoption.
Cloud migration from scratch can be overwhelming. It involves simultaneously evaluating workloads, applications, security and compliance. When you begin with cloud-based DR, you have time to assess critical interdependencies in stages. Working with your provider, you’ll become familiar with cloud management tools as you determine RTOs, RP...
Examining Cloud Trends
More companies are migrating data to the cloud. Research indicates that this trend will only gain momentum in the coming years. Flexera recently published 2021 State of the Cloud Report, a survey that captures insights into how 750 organizations are advancing the public, private and multi-cloud market.
Compelling overall statistics from Flexera’s research include:
92 percent of enterprises use a multi-cloud strategy
80 percent employ a hybrid cloud strategy
55 percent of enterprise workloads ...
Top 8 Tech Tools for Solopreneurs
(By Elizabeth Tuico) You took the leap: now you are a solopreneur. Working for yourself is exciting and rewarding, but also exhausting. Managing your time wisely is critical. Consider using technology to make the most of your days.
Solopreneurs can benefit from software tools and platforms, which make workflow and common tasks easier. Many of them are free, or come with modest costs. Below are my favorite tech tools for solopreneurs:
Canva: Canva should be at the top of every solopreneur’s te...